Your personal information is scattered across hundreds of data broker sites, exposed to identity thieves, scammers, and marketers. While Incogni has established itself as a popular choice for automated data removal, several compelling alternatives to Incogni offer different approaches to protecting your privacy.
This comprehensive guide examines the best data removal services that compete with Incogni, comparing their coverage, pricing, and effectiveness. Whether you’re seeking better data broker coverage, more affordable plans, or additional privacy features, you’ll discover which service best matches your specific needs.
Top Incogni Alternatives for Data Protection
Based on extensive testing and analysis, these five services represent the best personal data removal options currently available as Incogni alternatives:
| Broker Coverage | Monthly Price | Custom Removals | Key Strength | |
|---|---|---|---|---|
| DeleteMe | 750+ sites | $6.97-$8.60 | Unlimited | Established reputation |
| Optery | 380+ sites | $5.99-$20.70 | Unlimited (Ultimate) | Visual reporting |
| OneRep | 200+ sites | $8.33 | Unlimited | Transparent coverage |
| Privacy Bee | 860+ claimed | $16.67-$67 | Varies by plan | Global claims |
| Aura | 133+ sites | $12-$32 | Limited | All-in-one security |
For users seeking an immediate Incogni replacement, DeleteMe emerges as the top choice due to its extensive broker coverage, it’s custom removal requests and proven track record spanning more than a decade.
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Budget-conscious users may prefer Aura’s comprehensive security suite, while those wanting detailed transparency about data brokers should consider Optery’s visual reporting system.
What Makes These Data Removal Services Unique?
As we look at Incogni alternatives, it’s important to understand what features and limitations make each data removal offering unique.
DeleteMe – Established People Search Specialist
DeleteMe stands out among most data removal services with over 10 years of market experience, focusing heavily on major people search sites like Whitepages, Spokeo, and BeenVerified. This data removal service has built its reputation through consistent performance and reliable customer support.
- Coverage and Approach: DeleteMe covers 750+ data brokers, significantly more than Incogni’s 420+ broker network. The service combines automated data removal and manual processes with trained specialists handling complex opt out requests that automated systems cannot process.
- International Options: Similar to Incogni, DeleteMe servers users not just in the United States, but also in Canada, the EU, Australia and other countries.
- Pricing Structure: Starting at $8.60 monthly when billed annually, DeleteMe offers family plans covering up to four family members. The service includes a 30 day money back guarantee and provides quarterly privacy reports detailing removal progress.
Optery – Comprehensive Coverage at Premium Price
Optery differentiates itself through tiered pricing and exceptional transparency in its opt out requests process. The service provides detailed before-and-after visual evidence of data removals, setting a new standard for accountability in the industry.
- Ultimate Plan Features: The top-tier Ultimate plan covers 380+ data brokers with unlimited custom removals, making it competitive with Incogni’s unlimited plan. Optery focuses heavily on various data brokers across different categories, from marketing data brokers to people search sites to financial information brokers.
- Transparency Advantage: Users receive detailed dashboards showing exactly which sites contained their information and verification successful waiting periods for each data broker opt outs request. This level of detail helps users understand the process and track progress across multiple broker sites.
- Geographic Limitations: Optery currently operates as a US-only service, focusing on CCPA compliance. International users seeking global coverage will need to consider other services with broader geographic reach.
Onerep – Affordable with Trust Concerns
OneRep positions itself as a transparent, affordable alternative covering 200+ people search sites. The service provides clear information about which data brokers are included in their coverage, avoiding the inflated numbers common among competitors.
- Transparency Benefits: Unlike many providers, OneRep openly lists the specific data broker sites they target, helping users understand exactly what protection they’re receiving. This transparency extends to their removal process, with regular updates on request status.
- Industry Connections: Questions have emerged regarding the CEO’s historical connections to the data broker industry, potentially creating conflicts of interest. These concerns haven’t affected service performance but may influence user trust.
- Value Proposition: At $8.33 monthly, OneRep offers competitive pricing with unlimited variations of personal details across covered sites. The service includes ongoing monitoring to detect when removed information reappears.
PrivacyBee – Big Claims, Limited Transparency
Privacy Bee makes bold claims about covering 860+ data brokers and 180,000+ custom sites globally. However, independent verification of these numbers has proven challenging, with actual coverage appearing significantly lower than advertised.
- Global Coverage Claims: Unlike US-focused competitors, Privacy Bee claims international reach across multiple continents. The service targets various data brokers including European and Asian databases, though verification of international effectiveness remains limited.
- Premium Pricing: Custom removals cost $67 monthly, representing one of the highest pricing points in the market. This steep pricing reflects the service’s positioning as a premium offering for users requiring extensive protection.
- Additional Features: Privacy Bee includes dark web monitoring and search results monitoring beyond traditional data broker removal. These features add value for users seeking comprehensive digital footprint management.
Aura – All-in-One Security Platform
Aura takes a different approach by integrating data removal into a comprehensive digital security platform. While covering fewer data broker sites than specialized services, Aura provides broader protection across multiple security domains.
- Integrated Security: The Privacy Protection plan includes VPN services, credit monitoring, identity theft protection, and antivirus software alongside data removal from 80+ people search sites. This integration appeals to users wanting consolidated security management.
- Family-Focused: Aura emphasizes family plans with parental controls and multi-device protection. The service covers various family members under single subscriptions, making it cost-effective for households.
- Limited Specialization: With only 130+ covered sites, Aura provides limited compared to dedicated data removal services. Users requiring a wide data broker coverage may find Aura’s removal capabilities insufficient for comprehensive protection.
Incogni vs Alternatives: Feature Comparison
Data Broker Coverage
Incogni removes data from 420+ data brokers including private databases, financial information brokers, and marketing data brokers. The service offers unlimited custom removals, allowing users to request removal from additional sites not covered in the standard network.
Coverage Comparison:
- DeleteMe: 750+ brokers focused on major people search sites and public databases
- Optery: 380+ brokers depending on plan tier selection, with Ultimate offering comprehensive coverage
- Privacy Bee: Claims 860+ but independent verification suggests 200-430 actual coverage
- OneRep: 200+ transparently listed people search sites
- Aura: 130+ sites with focus on major public databases
Most data brokers targeted by these services fall into categories including people search sites, marketing databases, and public record aggregators. Incogni’s strength lies in covering non public databases and specialized broker types that other services often miss.
Pricing and Value
Incogni’s pricing ranges from $7.99 to $22.99 monthly depending on the plan selected. The service provides good value through unlimited custom requests and international coverage under GDPR compliance.
Competitor Pricing Analysis:
- Aura: $12-$32/month (first year discount pricing)
- OneRep: $8.33/month for unlimited monitoring
- DeleteMe: $8.60-$10.75/month with family options
- Optery: $5.99-$20.70/month across four pricing tiers
- Privacy Bee: $8-$67/month for custom removals
Value assessment depends on specific user needs. Budget-conscious users benefit from Aura’s discounted first-year pricing, while those requiring extensive coverage may find DeleteMe or Optery’s premium plans worthwhile despite higher costs.
International Coverage
Incogni operates across US, Canada, UK, and EU markets with full GDPR compliance. This international reach distinguishes it from many US-focused competitors and provides crucial protection for users in multiple jurisdictions.
Global Availability:
- DeleteMe: Primarily US but also includes Canada, UK, EU and other countries
- Incogni: US, Canada, UK, EU with GDPR compliance
- Optery: US-only with CCPA focus
- Privacy Bee: Claims global reach but verification limited
- OneRep: US-focused with some international capabilities
- Aura: US-only service
International users should prioritize services offering verified coverage in their specific regions. GDPR, CCPA, and PIPEDA compliance varies significantly between providers, affecting removal success rates in different jurisdictions.
What Privacy Experts Say
Independent analysis reveals significant variation in effectiveness between data removal services. Incogni’s claims have been verified through independent Deloitte auditing, providing third-party validation of their removal capabilities and data broker coverage.
Verified Performance Metrics:
- Incogni demonstrates 85-90% removal success rates across covered data brokers
- DeleteMe shows consistently high performance on major people search sites
- Optery provides transparent before-and-after documentation of removal attempts
- Privacy Bee’s claimed coverage numbers don’t match independent testing results
User reviews across verified platforms indicate that most data removal services deliver meaningful results, though effectiveness varies by broker type and geographic location. Services combining automated and manual processes generally achieve higher success rates than fully automated solutions.
Expert Recommendations: It’s important to understand that no service achieves 100% removal success of your sensitive data. The most effective approach involves using reputable services with verified track records over extended periods of time, rather than chasing inflated coverage claims or premium pricing without demonstrated results.
Service Requirements Overview
Automated Removal: All leading data removal services provide automation, but scope varies significantly. Incogni, DeleteMe, and Optery offer comprehensive automated removal across their covered networks, while other services may require more manual intervention.
Custom Removals: This feature separates premium services from basic offerings. Incogni and Optery’s Ultimate plan provide unlimited custom requests, while DeleteMe limits users to 40 annual requests. Custom requests become crucial when dealing with specialized databases or newly discovered exposure of your personal details.
Ongoing Monitoring: Continuous scanning detects when removed information reappears on data broker sites. Most services provide this monitoring, but frequency and coverage depth vary. Effective monitoring prevents data from remaining exposed after initial removal requests have been made.
Customer Support: Response quality and availability differ substantially between providers. Established services like DeleteMe and Incogni offer comprehensive support teams, while newer entrants may provide limited assistance during complex removal situations.
Which Incogni Alternative is Right for You?
Choose DeleteMe if you want:
Established service reliability backed by over 10 years of market experience makes DeleteMe the most proven choice among alternatives to Incogni. The service maintains consistent performance across major people search sites like Whitepages, Spokeo, and BeenVerified.
DeleteMe works best for users prioritizing stability and proven results over flashy marketing promises. The service’s reasonable pricing and reliable customer support make it suitable for users wanting straightforward, effective data removal without complexity. They’re also industry-leading in how many data brokers they cover.
Choose Optery if you want:
Detailed visual reporting with comprehensive before-and-after screenshots provides unmatched transparency in the data removal process. Optery’s Ultimate plan offers the most thorough documentation of removal attempts, making it ideal for users requiring detailed audit trails.
The service excels for privacy-conscious individuals who want to verify removal success rather than simply trusting automated reports. US residents seeking maximum broker coverage will find Optery’s 380+ site network comprehensive for domestic protection.
Choose Aura if you want:
Comprehensive digital security beyond data removal appeals to users seeking consolidated protection. Aura’s integration of VPN, credit monitoring, identity theft protection, and password manager creates a complete security ecosystem under single management.
The service suits families requiring multi-device protection and users wanting budget-friendly entry pricing with first-year discounts. While broker coverage is limited compared to specialized services, Aura provides excellent value for users prioritizing broad security over specialized data removal.
Final Recommendation: For most users seeking alternatives to Incogni, DeleteMe provides the best balance of coverage, reliability, and proven performance. Users requiring extensive custom removals should consider Optery’s Ultimate plan, while budget-conscious families benefit most from Aura’s comprehensive security suite.
The choice ultimately depends on your specific privacy needs, geographic location, and knowing how much data removal services worth to you. Consider starting with a good data removal service offering a 30-day money back guarantee to evaluate effectiveness before committing to annual plans.
